About BA in Communication Arts / Digital Advertising:

Students who major in Digital Advertising will have careers in account handling, media planning and management, and have creative roles in advertising agencies, in-house advertising, and in the media per se. The programs are set to also train the students to develop their creative ideas; each of the learning units contributes to the growth of the students’ enterprise skills. Emphasis is placed on practical creative thinking and the visual aspects of communicating ideas, products and services to customers and clients.