Marketing is one of the most critical functions in organizations. It provides the competitive edge needed for growth in today's competitive economies. As such, Marketing graduates are in high demand for a variety of careers in business and industry. Students majoring in Marketing will study market and marketing research, advertising, promotion, product and brand management, retail management, distribution, marketing research, sales and sales management. These courses will provide the skills needed for careers and jobs as Advertising Manager, Marketing Director, Public Relations Specialist, Product Manager, Sales and Client Representative.