About BS in Marketing & Advertising:

he Marketing and Advertising Program aims to provide individuals with a balance between general business, marketing, and advertising knowledge that graduates require to achieve success in the real world. This includes, but is not limited to, the study of product development, promotion, market research, advertising, and sales. The program aims to give students both the theoretical knowledge and hands on experience in the realm of creating value for customers and organizations. It further aims to instill a sound business understanding of the industry nationally, regionally, and internationally. Upon completion of the program, students will able to achieve the following objectives: ​ Identify and respond to clients’ advertising and marketing needs; Perform a market segmentation analysis, identify the organization’s target market/audience and define the consumer behavior of each segment; Develop, present and persuasively defend an advertising; Contribute to evaluating the effectiveness of advertising and marketing communications initiatives; Collaborate in the development of advertising and marketing communications material, in compliance with industry standards and business practices; Participate in the development of creative solutions to address advertising and marketing challenges; Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management; Complete all work in a professional, ethical and timely manner