http://www.haigazian.edu.lb/wp-content/uploads/2020/09/Advcomm20-22.pdf A student who completes the Emphasis in Advertising and Communication program receives a Bachelor of Business Administration degree (BBA) with an emphasis in Advertising and Communication. After completion of the courses required by the emphasis in Advertising and Communication, students will be able to: - Conduct a comprehensive opportunity analysis for a particular industry