Bachelor in Marketing

AOU - Faculty of Business Studies

Number of Years:   3 Years
Education Language:   English
Number of Credits:   96 ECTS credits
Degree:   Bachelor's / Licence
Campus:   Arab Open University, Lebanon, Beirut campus
Department:   Marketing
Subfield:   Marketing

About Bachelor in Marketing:

The marketing track aims at giving students the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price. Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc.